.At the launch of Astrid Andersen's new line Stel, a discussion kept outdoors on a boat dock, The Street's 2002 tune "Switch the Page" was actually blowing up out of the stereo. It was actually a star-aligned, symbolic moment, due to the fact that the London-trained professional is beginning a new chapter in her fashion trend lifestyle, this time centering the job around herself.Andersen's a lot admired name menswear company was actually concentrated, multicolored, and also streetwise. With Stel, she revealed in a pre-show interview, "I must sit easily at the facility of it perhaps a lot more this time given that right now it's a girls's wear and tear company, as well as it is actually more about me and also my individual references." Stel also shows Andersen's progression as a person. After quiting her line, the professional returned home to Jutland in the North of Denmark as well as had 2 children. She's not the individual she was actually back then.Shifting gears in fashion is actually hard to perform. Brands seem to handle lives of their very own, and it is actually easy to be pigeon-holed. Stel breaks with a few of manner's conventions. The label will definitely present in-season, so what appears are going to be accessible for investment. At the same time, seasonality is lesser in the Stel equation than significance. Assortments will certainly be determined through amount (01, 02, and also 03 were actually displayed in Copenhagen), the principle being actually that you can easily come together pieces throughout "seasons" both in your closet and also on the marketing flooring. Andersen observes no requirement for a well thought-out garment to become deserted even if the schedule webpages turn. "The straight interpretation of stel is actually body system," she mentioned, but it [recommends additional to] a foundational structure in a kind of commercial method it [likewise defines] a set of collectibles-- when you talk about a tea service, you would call it a stel. For me, that was pretty an exciting starting aspect in relations to the tip of creating both valuables, however additionally one thing that is actually a new groundwork." Possessing versions present on scaffolding was fortuitous as it advises numerous analogies. There is actually development, which associates with developing a brand-new company, as well as the idea of assistance relates to her belief that garments ought to work with you. Stel is actually, in essence, a type of modular offering, but not one with the angularity of one thing like Legos or even stacked Mu00e6rsk delivery compartments. Motion, company, and empowerment belong to Andersen's strategy. "When I talk about the label, I have this tagline: modifying that you can skate in, denim you can easily dance in, shirting you may take a trip in." Independence, happiness, activity.